For anyone running Meta ads

Know what to do with your ads every morning.

Every live Facebook and Instagram ad, checked at 7am against the numbers that decide profit: what to turn off, what to scale, what to duplicate and what to fix. Start with a free audit. It takes four minutes and nobody calls you.

Read-only, we can never change your adsSales, leads and every objectiveNo sales call
Why is the audit free?

Because it’s the quickest way to show you what the daily check does. The audit runs the same rules once; the daily check runs them on every live ad, every morning. If the audit helps, you’ll probably want it daily. If not, keep the report. Nobody will call you.

A morning check, not a monthly report.

Most ad accounts lose money in the gap between checks. Ads that will never sell keep spending, winners sit at the same budget, and nobody notices tracking broke until the month is over.

  • Turn off ads that have spent past the point where a profitable ad would almost certainly have sold.
  • Scale and duplicate the ads earning above your break-even, at a pace that fits your budget.
  • Fix now alerts when tracking breaks, an ad is rejected or your spending limit is about to stop everything.
  • Instant alerts through the day: we look every hour and email you the same day when an ad is burning money, sales stop being recorded or spend goes far past a normal day.
  • Make next: your winners, the ads wearing out and the videos losing people in the first 3 seconds.
Example check, sample store

3 changes to make this morning

Best done before 9am, when yesterday’s numbers are in.

Return, last 7 days2.41×
Profit after ads+$1,912
Break-even 2.22×
Turn offSales

UGC review 4

$96 spent with no sales. A profitable ad would almost certainly have sold by now.

Do thisSwitch off the ad in Ads Manager.
ScaleSales

Bundle offer, broad

31 sales at 3.10× this week, well above break-even.

Do thisRaise the daily budget from $150 to $180.

Three steps. The first one is free.

01

Take the free audit

Four minutes. We scan your website, you answer 20 questions, and you get a score, six grades, your real profit or loss and your first fix in full.

02

Connect your ad account

Read-only, in about a minute. We read your numbers; we can never create, edit or pause anything.

03

Check in each morning

At 7am every live ad has been checked. Open it, make the changes, mark them done. Ten minutes, before your coffee’s cold.

Judged on what your ads are for.

Online stores

Every ad against your break-even return, worked out from your own margin and average order. Profit after costs, not vanity ROAS.

Lead businesses

Cost per customer, not cost per lead. Tell us how many leads became jobs and cheap junk leads stop looking like winners.

Local and services

Tradies, clinics, coaches, real estate. Built for owners running their own ads without a specialist.

Traffic, awareness, video, app installs

Each campaign is judged by its own objective, against your account’s typical cost for that result.

Everything in one place.

Today

The morning check: fix now, grow, improve, in order.

Numbers

Eight metrics charted against the line that matters, with what each one means.

Ads

Every ad with its call: keep, turn off, scale, watch.

Creative

Winners, tired ads, weak video openings, and what to make next.

Plan

Your audit fixes, a 30-day plan and a Monday check-in.

Learn

How to structure, scale and track, in plain English.

Free to find it. Pro to run it.

Free audit
Free
No card, no call
  • Score out of 100 and six area grades
  • Website scan
  • Profit or loss, break-even and where the money leaks
  • Every problem we found, ranked
  • Your first fix in full
Pro
 
a month, after a 7-day free trial
  • Every live ad checked at 7am: what to turn off, scale, duplicate and fix today
  • Hourly alerts, the same day, when an ad burns money, tracking breaks or spend stops
  • Your numbers against break-even, every ad with its call, what to make next
  • Every audit fix, a 30-day plan and a Monday check-in
  • One re-check a day
Pro + Support
 
a month, after a 7-day free trial
  • Everything in Pro
  • Three re-checks a day
  • Message us about your account; answers within one business day
Founder
 
a month, after a 7-day free trial
  • Everything in Pro + Support
  • Unlimited re-checks
  • Priority answers, same business day
  • First access to new features

Questions

Why is the audit free?

It’s the quickest way to show you what the daily check does. The audit runs the same rules on your account once; the daily check runs them on every live ad every morning. If the audit is useful, you’ll probably want it daily. If not, the report is yours to keep, and nobody will call you.

Do I need to give you access to my ad account?

Not for the free audit: it works from your website, your answers and, if you add them, a few numbers from Ads Manager. The daily check needs a read-only connection, which you approve in Facebook. We can read your numbers but never create, edit or pause anything, and disconnecting deletes our access.

Who is this for?

Anyone spending their own money on Facebook or Instagram ads: online stores, lead businesses, tradies, clinics, coaches, agencies and freelancers.

How does it decide what to turn off?

From your own numbers. If an ad were selling at your break-even, there would be a 95% chance of at least one sale by about three times your break-even cost per sale. An ad with no sale past that point is almost certainly losing money. With too little data it falls back to rules used on accounts spending millions a year, and it always says which it used.

Does it work for leads, not just sales?

Yes. Lead campaigns are judged on what you can afford per lead and, once you tell us how many leads became customers, on cost per customer. Traffic, awareness, video and app campaigns are judged on their own results.

Where do the benchmarks come from?

Your own account first. Where there isn’t enough data yet: LocaliQ’s 2026 Facebook ads benchmarks for lead generation and Triple Whale’s ecommerce data for purchases and ROAS.

Will you email me every day?

No. The daily check waits on your dashboard. You get one email a week, on Monday, built from your own numbers.

Can I cancel?

Yes, any time, from your dashboard. Cancel during the free trial and you’re never charged.

I'd rather someone just ran my ads.

That's what Hundred Club Digital does, for brands spending enough that it makes sense.